Graduate profile:
The graduate of the “International Markets” specialty is equipped with knowledge, skills and competencies in the broadly understood functioning of the world economy, including service and financial markets, allowing him/her to take up employment in various public and private sector entities operating in an international environment. These may include manufacturing, trading and service companies, financial sector entities, public institutions, or international organizations. With the acquired knowledge, he or she is able to navigate in a complex global environment, analyze and evaluate the functioning of international markets, build business strategies and make accurate business decisions in an environment of global economic conditions. Graduates are recognized for their extensive knowledge of the mechanisms of international markets, both geographically and by industry, but also for their unique skills of communication and interaction in an international environment.
Characteristics of the main subjects:
The program of the specialty includes courses allowing to understand the structure and mechanisms of the modern world economy and the specific characteristics of individual markets. Key courses include:
- Global financial architecture - the purpose of the course is to familiarize students with the mechanisms of the contemporary international monetary system and the sources and consequences of its instability.
- Regionalism in the Global Economy - the purpose of the course is to familiarize students with the mechanisms of functioning and key challenges facing the world's most important integration groupings.
- International financial markets - the purpose of the course is to familiarize students with the idea of investing in the international financial market (in functional and institutional dimensions) and to systemize knowledge of financial instruments.
- Services in the global economy - the purpose of the course is to discuss the role and specifics of services in modern economies, their internationalization, international regulation and measurement of the competitiveness of service companies.
- Global value chains - the purpose of the course is to familiarize the student with the organization and functioning of global value chains, the benefits and risks of participation in global value chains at different stages, and the presentation of methods for estimating trade in added value.
- Business strategies - the purpose of the course is to familiarize students with the concept and classification of business strategies and their importance in enterprise development.
It is complemented by subjects that develop practical and analytical skills, as well as soft skills (including group work, presentation and discussion skills):
- Research of foreign markets - the purpose of the course is to familiarize the student with the specifics of market research on an international scale (information needs, methods, opportunities and limitations resulting from specific research decisions).
- Cultural aspects in international business - the purpose of the course is to familiarize students with the topic of cultural differences (including, based on models of national cultures) and their impact on international business, both in terms of B2B and B2C relations (including international marketing).
Distinguishing features of the specialty:
The International Markets specialty is outstanding for its interdisciplinary approach, combining issues in economics, finance and business with international business practice. It offers comprehensive preparation for work in a dynamic and multidimensional international environment. Strong emphasis is placed on:
- understanding the realities of global markets, both from the theoretical side, as well as from the regulatory, organizational and tooling side,
- development of practical competencies useful in an international work environment,
- training of soft and intercultural skills,
- flexibility of the program combining academic knowledge with practical competencies, both hard and soft.
As a result, graduates are well prepared for the challenges of the global economy and competitive labor market.